Journal Reflection -Sustainable Prospects Week 3

Thinking about the lessons, this week, I have had to consider where I locate my practice between personal projects and commercial photography. I am not yet doing any commercial work and it was only a few years ago that I rediscovered photography after earlier aspirations of being a photojournalist.  Although I no longer necessarily wish to pursue a career in journalism, the documentary impulse still remains but is focused on social issues and causes. I also feel increasingly drawn to fine art photography and wonder if there is a way to combine both aspects into my photographic practice.

The difficulty for me has been in finding my voice as a photographer and I took on the MA Photography because I wanted to develop my personal style and learn more about turning my personal projects and passion for photography into pieces of art or meaningful bodies of work. I think that initially I would lean naturally towards photographic books and related exhibitions around these bodies of work. I am increasingly drawn to the work of social documentary photographers such as Zed Nelson and Alec Soth. Looking to the works of established photographers will be important in providing inspiration and helping me to find my own style within these genres of photography.

Learning from others in the industry, participating in contests and reviews, attending workshops, networking and developing my personal brand are my next steps in this process, and I will explore these avenues concurrent with my MA project and other personal projects as these may be the beginnings of a meaningful body of work.  At the same time, I will look at breaking into the commercial photography market possibly through the sale of prints, stock photography and even some portrait work.  I am currently building up a portfolio of related work.  Due to working a full time job, my efforts to break into any form of commercial photography would need to be on a part-time basis and will take some time to plan. That said, it is a priority for me to put in the time and energy to build something for the future that is both sustainable and meaningful. 

Although I am still establishing and developing my own visual language, I do have a personal style that comes through my work but which I still find difficult to define.  Not everyone relates to or understands some of my projects, wondering why I would consider the subject matter that I do, but as these are personal projects, I make conscious photographic choices and stay true to my creative vision in this way.    Learning from others is very important to my development and growth as a photographer, however, I have also learned it is essential that I don’t make comparisons to the work of others because this can be a downfall not just in photography but in all areas of life. 

I do tend to focus on long term project work, so some of my ideas would take years to reach fruition and show results. This means that they would remain personal projects for now although there is always the possibility that this could change in the future. My current project for the MA is one that I view as a long term project that I foresee developing throughout the two years, however, as the course is structured into modules across terms, my challenge is to create meaningful visual chapters of a much longer process.

Urban wanderings © Juanita McKenzie

Art and Commerce

The focus for our coursework this week was to explore how photographers mix art and commerce in different ways, as well as discussing the importance of developing a unique vision and distinctive visual language as this is the type of originality and consistency that clients are looking for. It is what makes a photographer stand out from the crowd and, very importantly in my opinion, makes them both recognisable and memorable. These qualities are essential now with the rise in digital technology and social media.

Personal branding is an important part of this too and must be considered when developing and online presence and creating content to be shared through these channels. The personal brand must not only be consistent with the professional image the photographer wants to create, but must also appeal to the appropriate market while remaining authentic and original. These aspects must all combine to compliment and highlight the visual language of the photographer.

Our tutor, Anna, emphasised that is is through the love of photography and the experience of practising it that we develop a personal style and visual language.  Having personal projects to work on not only helps to achieve this, but also keeps a connection to the love of photography. This is very important to allow for artistic expression, rather than having to focus on the commercial aspects of being a photographer and working within the design of the client brief.  It is important to create a balance between the art and the commercial practice

As Anna said, “Successful projects are produced by those who find interesting stories and interesting ways of telling them.” This really made an impact on me and got me thinking about the narrative aspect of photography, the visual story telling, something I would like to develop further in my own practice. It is important to create a balance between the art and the commercial practice of photography, and if done successfully, the two aspects could even merge, and personal projects may attract new clients.

As I am not yet a commercial photographer, I am predominantly working on personal projects and my MA Photography projects, so finding a balance would be about breaking into a commercial market, finding new clients and a market for my photography. I am still developing my style and visual language, which is one of the reasons I have chosen to do the MA Photography, as I believe this will help to challenge, inspire and develop my photographic practice.

 Some of the artists who inspire me and who have successfully combined their personal projects and vision with commercial photography are:

  • Zed Nelson is a highly successful documentary photographer and filmmaker who makes use of long-term personal projects to explore current social issues with a scope and depth that results in his very successful books and exhibitions. His project, The Family, for example, is ongoing since 1991 and will continue indefinitely.
A Portrait of Hackney, 2014 © Zed Nelson
  • Alec Soth, the well known American documentary photographer who developed his unique style and visual language by wandering and exploring to find the subjects of his work. His first book, Sleeping by the Mississippi, was born out of his travels along the Mississippi River and was self-published in 2004. It was this project that drew attention from the art world and firmly established his career.
Harbor Marina (Morning), Memphis, TN, 2000 © Alec Soth

References:

Photoworks. (2019). New Writing: Hackney: A Tale of Two Cities | Photoworks. [online] Available at: https://photoworks.org.uk/hackney-tale-two-cities/

Widewalls. (2019). Alec Soth. [online] Widewalls. Available at: https://www.widewalls.ch/artist/alec-soth/