Coursework this week looked at the importance of marketing and ways in which to do so. We were tasked to think about a marketing plan for ourselves for the next 10 weeks and to break it down into a series of steps. As I am very time pressured at the moment, I am aware that I will need to make this plan something simple, realistic and achievable.

1. Create a site for my online portfolio and a gallery. This can be part of my final assignments and where I can present my work in progress.
2. My website is only partially done so get this up and running during my time off for the holidays.
3. Review my Instagram account and either re-brand or open a second account ideally to coincide with the first week of the New Year.
4. Consider whether I want other social media platforms at this stage, such as Facebook and Twitter and set up the accounts if I decide to implement them.
5. Plan a schedule for sharing content on social media – looking at content, best times and events/holidays.
6. Design and print business cards to match online logo.
7. Run a paid promotion on Instagram.
8. Do some planned surveys via Instagram as a means of market research to understand what content my audience wants.
9. Develop a professional portfolio.
10. Write some blurbs about what I do and which can be used within pitches or at networking events.