Tag: live brief

Live Brief – Group Meetings

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Live brief – Week 3

As part of our work on the live briefs, we had a scheduled meeting with our tutors, Jesse and Anna, and were tasked to be ready with a short presentation to put forward our initial ideas for the campaign.  We met earlier in the week to prepare for this and one of the members of our group, Oliver, created a mood board as a visual stimulus to help focus how we would like our campaign to look and to help us agree on a coherent style across the group.  We all have very different styles of photography and work in different genres, so it is going to be a challenge to bring this together into a consistent visual narrative. 

Oliver’s Mood Board

The mood board was a great idea and triggered a lot of discussion on the main visual themes we wanted to incorporate into the campaign.  This was incorporated into our presentation to the tutors, as well as main points from the research we had done so far.  Our research had led us to identifying Instagram as the focus for our campaign pitch as it is the online channel that we felt would most fit with our concepts and could incorporate clever use of video within the Instagram Stories function, as well as IGTV.  The tutors seemed to agree with us and liked the concept of video, but suggested that instead of long videos we look at creating short clips. They both seemed to like the editorial look and feel to our mood board and felt that this was a different approach to apply to this type of campaign. 

The tutor feedback was very positive and definitely helped us to arrive at a focus and direction for the way we want to design the campaign.  We also took the opportunity this week to establish a list of each group member’s key skills so that we could look at allocating roles for the duration of our work on the live brief.   We selected one of our team to be the Project Manager and take responsibility for planning our timeline as there are only 6 more weeks left before we need to be ready to pitch. It will be essential to plan effectively so we can deliver on time.

Live Brief – Brainstorming

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Live Brief – Week 2

This week, we held our first meeting as a group.  As we are located in different parts of the UK and in the world, we will be using a webinar format to hold our meetings which we agreed will need to be on a weekly basis.  Our aim for the first meeting was to start with some initial brainstorming and agreeing on our next steps as a group. 

We began by discussing what we had observed in the brief and identified these key points:

  • Headway East London are looking for an online campaign
  • The campaign is to be utilised during Brain Injury Awareness Week in May 2020
  • The aim of the campaign is to raise awareness about brain injury
  • Important areas are the hidden aspects of brain injury, the fact that it is unique for each individual, and the impact it has on identity.

As a group we were clear that we wanted to keep our campaign positive and focus on the strong sense of community and encouragement that we observed about Headway East London during the brief and by looking at their website.  We discussed some of the activities and projects that members of Headway are involved in, art exhibitions, writing projects, music groups, cooking and food events, gardening and youth projects.  These all reflect the tremendous sense of community and empowerment that is integral to Headway East London, while also showing the diversity of its members. 

We came up with a number of different ideas during the brainstorming session, including the idea of creating a video alongside photographs to create a striking online campaign.  We discussed the potential of a video done on location, interviews with members, incorporating their artwork and music into videos and photographs, and even including family members.  It was it agreed that we needed to contact the organisation first to discuss whether it was possible to have members participate in our campaign and for us to work on location. 

It was a full session and very productive with great ideas coming forward.  We rounded off with clear action points for each one of us for the week ahead – these included me doing research on their use of social media, while other team members were to research past campaigns, what other similar organisations have done, potential audiences and various other planning tasks.  I am pleased with the outcome of our first meeting and look forward to seeing what we come up with.  

Artwork done by members of Headway East London. Source: http://headwayeastlondon.org/about/who-are-headway-east-london/

Live Brief – Introduction

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As part of the module, Sustainable Prospects, students have been given an opportunity to participate in a live brief.  There were mixed feelings among the students, with many raising concerns about the workload for this term.  Working on the live brief is voluntary so not all students have chosen to participate.  I am also concerned about the workload and keeping up with everything during this term, however, I am very excited about the opportunity to participate in a live brief and have chosen to take part.

We had different briefs to choose from and these were for Oxfam, Headway East London and City ID who each presented a video for us about their respective campaigns.  Although City ID was probably the most logical brief for me to choose, it was Headway East London that really drew me and I put this forward as my first choice to work on.  I based my choice on the brief that I most wanted to work on and give me time to, the one that I connected to the most.  Headway East London’s video was great and I really felt that I would be proud to work with this organisation and I absolutely support the great work that they are doing. 

I was delighted to find out that this was the campaign I was allocated to with three of my fellow students – Bloo, Raeann and Oliver.  We have set up a WhatsApp group and have planned our first meeting as a group to do some initial brainstorming and discuss our next steps.  It was a great way to start as everybody in the group seems very enthusiastic about this project and eager to pitch in and do the work.  We will need to deliver the live brief for a pitch within 9 weeks and I look forward to working on this as a team.

Visit the website to find out more about this local charity and the amazing work they do.