Live brief – Week 3

As part of our work on the live briefs, we had a scheduled meeting with our tutors, Jesse and Anna, and were tasked to be ready with a short presentation to put forward our initial ideas for the campaign.  We met earlier in the week to prepare for this and one of the members of our group, Oliver, created a mood board as a visual stimulus to help focus how we would like our campaign to look and to help us agree on a coherent style across the group.  We all have very different styles of photography and work in different genres, so it is going to be a challenge to bring this together into a consistent visual narrative. 

The mood board was a great idea and triggered a lot of discussion on the main visual themes we wanted to incorporate into the campaign.  This was incorporated into our presentation to the tutors, as well as main points from the research we had done so far.  Our research had led us to identifying Instagram as the focus for our campaign pitch as it is the online channel that we felt would most fit with our concepts and could incorporate clever use of video within the Instagram Stories function, as well as IGTV.  The tutors seemed to agree with us and liked the concept of video, but suggested that instead of long videos we look at creating short clips. They both seemed to like the editorial look and feel to our mood board and felt that this was a different approach to apply to this type of campaign. 

The tutor feedback was very positive and definitely helped us to arrive at a focus and direction for the way we want to design the campaign.  We also took the opportunity this week to establish a list of each group member’s key skills so that we could look at allocating roles for the duration of our work on the live brief.   We selected one of our team to be the Project Manager and take responsibility for planning our timeline as there are only 6 more weeks left before we need to be ready to pitch. It will be essential to plan effectively so we can deliver on time.