As part of the module, Sustainable Prospects, students have been given an opportunity to participate in a live brief.  There were mixed feelings among the students, with many raising concerns about the workload for this term.  Working on the live brief is voluntary so not all students have chosen to participate.  I am also concerned about the workload and keeping up with everything during this term, however, I am very excited about the opportunity to participate in a live brief and have chosen to take part.

We had different briefs to choose from and these were for Oxfam, Headway East London and City ID who each presented a video for us about their respective campaigns.  Although City ID was probably the most logical brief for me to choose, it was Headway East London that really drew me and I put this forward as my first choice to work on.  I based my choice on the brief that I most wanted to work on and give me time to, the one that I connected to the most.  Headway East London’s video was great and I really felt that I would be proud to work with this organisation and I absolutely support the great work that they are doing. 

I was delighted to find out that this was the campaign I was allocated to with three of my fellow students – Bloo, Raeann and Oliver.  We have set up a WhatsApp group and have planned our first meeting as a group to do some initial brainstorming and discuss our next steps.  It was a great way to start as everybody in the group seems very enthusiastic about this project and eager to pitch in and do the work.  We will need to deliver the live brief for a pitch within 9 weeks and I look forward to working on this as a team.