Research Project – Context

Although I am still finding my voice as a photographer, there are clear themes that have become central to my practice and which I will continue to explore and develop through my current and future projects. My area of focus is on life in the cities and suburbs of the UK and on urban photography as a genre. This is a relatively new and sometimes contested genre that has evolved in the last decade but one in which I feel I can locate my current photographic practice.

“In a nutshell, urban photography is more than typical street photography, because it includes everything that can be found within a modern city – architecture, decay, human subjects, various inanimate objects and all that is in between them – any kind of correlations, either figurative or abstract ones. Certain subcategories of socially engaged urban photography tend to be critical rather than simply consumable and they usually have a deeper meaning under the veil of appealing aesthetics. The best way to understand urban photography is to see it as a natural extension of street photography.” (Widewalls, 2016)

Locating myself contextually within this broad area of photography that incorporates so many different styles and contextual references, will allow me to create a visual narrative around urban life and key themes I’ve identified as inherent to modern urban life in the UK. Although I will be working within the scope of the local environment, these themes may touch upon issues that are reflected on a global scale and which are certainly linked to global changes, including issues such as gentrification.

I will focus initially on my local environment, the city of Bristol with a specific interest in the city centre, Stokes Croft and the neighbouring communities. Each of these areas of the city has a very unique and distinct character of its own and is either already experiencing rapid change or is likely to be threatened by it. In my explorations of the urban landscape, my observation has been that there is an architecture of change, a design to it – there is a cycle where places and communities are ‘forgotten’ or neglected and they are allowed to fall into neglect, decay and degeneration, which is then followed by rapid modernisation, ‘urban renewal’ projects and ultimately gentrification with no regard for the impact on the community or its wellbeing.

Based on this trend happening throughout UK cities, I see the same happening within Bristol. The unique character of Stokes Croft and the city centre are at risk of being lost to change, modernisation and cultural erasure. At the centre of these areas and inseparable from this issue, is a contentious underpass called The Bearpit which encapsulates the friction and tension building up within the city in the current socio-economic climate of inequality.

What was once a vibrant community project that had transformed a neglected underpass into a space that encouraged street art, freedom of speech with independent billboards and edible gardens, was impacted by austerity and the social issues it causes. In June this year, the local Council ‘locked it down’ after an incident, removing those who inhabited this space and stripping away all that was left in the Bearpit, including the street art. My theory is that this is the beginning of a process of gentrification that will extend from the Bearpit to Stokes Croft and the neighbouring areas. My project will involve documenting this process.

Snapshot of the project from previous term, showing the ‘lockdown’ of the Bearpit, stripping of the space, and Ursa the Bear, the last inhabitant of the Bearpit.

The nature of the Bearpit as an underpass, makes it an interstitial space that exists in a type of ‘no man’s land’ between places, yet at the same time it is the vital link connecting them. This embodies the concept of non-space, a neologism termed by the French anthropologist, Marc Augé and which refers to anthropological spaces of transience that do not hold enough significance to be viewed as places. Nonplace photography is an important component to my own photographic practice as these are so often the forgotten spaces of post-capitalist inequality, existing on the vague borders between neglected and decaying areas and the shiny structures of modern urbanisation.

I have observed that non-places and areas of urban degeneration tend to be areas that attract street art and graffiti, another aspect of the urban landscape to which I am repeatedly drawn and which offers an alternative form of social commentary about these spaces. Perhaps it is the illegal nature of street art that relegates it to the anonymity of non-spaces yet I propose that this in turn has transformed it into a unique subculture that has found a place within non-place. This is a concept I will also continue to explore within my local environment and other cities I may visit.

Left: Street Artist, Ben Eine’s work Last Days of Shoreditch refers to the rapid gentrification happening in this area. The images depict the brutal effects of these changes.
Right: Street artists painting around the demolition site and making a statement about the changes to Shoreditch. Well known street artist, Stik, depicts this poignantly in his artwork: Past, Present and Future.

References:

Widewalls. (2019). Capturing the City: Urban Photography and Urban Photographers. [online] Available at: https://www.widewalls.ch/urban-photography-photographers/ [Accessed 8 Dec. 2019].

Augé, M. (1995). Non-places: Introduction to an anthropology of supermodernity (trans. J. Howe). London: Verso.

Live Brief – Action

Live Brief – Week 4 & 5

After the review with our tutors, we met to discuss the feedback and reach a decision on the concept of our campaign.  We reached agreement around creating a video which would illustrate the hidden aspects of brain injury by using the concept of not always being able to see everything that is actually there.  As a group, we took on board the feedback received from our tutor, Jesse, about making short video clips rather than one longer video.  There were a number of ideas put forward and Oliver, who came up with the initial concept and has experience with creating video/film, will be working on creating the first video clip.  Bloo also has film/video experience and has agreed to create storyboards to illustrate the other ideas for short clips.

I expanded on the mood board concept that was introduced by Oliver previously and looked for images that represented the editorial look and feel that had interested our tutors and which also inspired us prior to the group meeting.  We discussed this and came up with an artistic direction to try for the stills that we would use in the campaign – the approach would be to create images that showed our subjects ‘breaking through’ and emerging from paper or fabric to represent the experience of brain injury impacting on personal identity. In the group discussion one of the team members suggested doing a workshop with the members of Headway in order to create the photographic stills and possibly we could incorporate some of their artwork.   

We each then created sample images for photographic stills which returned mixed results for various reasons.  I was not happy with my image quality as I had to rush it to deliver on time while juggling work demands.  I took quick ‘snapshots’ to illustrate my concept which was a person emerging through paper – I used newspaper because it was a resource I had, however, my vision was for our subjects, the members of Headway East London, to ‘emerge’ through paper covered in artwork they had created specifically for our project, in line with the workshop idea that we had discussed.  I chose to repeat the concept with a second series of images which were actually self-portraits, something I have not done before as I am rather camera shy. 

The other members produced images in their own unique styles, with Bloo cleverly emerging through white paper with reading glasses incorporated into the image, Oliver doing self-portraits with Stik-it notes on his face and our project leader, Raeann creating beautiful images working with a model.  There was some stunning work produced but I felt we lost focus by working individually in this way as we have such varied styles and genres of photography.  The ideas we have come up with as a result of this process are very creative and I still feel that we are working well together as a group, especially considering the challenges of working remotely from each other and juggling the demands of life, jobs and our coursework over and above this.

The one concern I have and which I raised with the group, is that I cannot see the link between our video concept and the photographic stills we are creating.  This leaves me feeling there is a lack of coherence in the design of this pitch and it actually feels like we are almost creating two entirely different campaigns.  We will continue this week to create more content for the presentation to put forward to the tutors next week and will start compiling a folder of the work that will be put into a presentation.  I will not be able to attend the next group meeting due to work demands so this is rather disappointing but I will contribute as much as I can prior to the meeting and will rely on the group to update me on the feedback. 

Developing the Live Brief Campaign

Journal Reflection -Sustainable Prospects Week 4

Reflecting on the topic for this week, I looked at where I am currently and where I imagine I would like to be in five years time. I am not yet a commercial photographer, so I do not have a current market, however, I do have a small and growing audience which has largely been gathered via social media, in particular, Instagram. My audience has good engagement with my content and there is a core group of loyal followers who consistently interact with my feed. 

I started out sharing my photography on Instagram with no intention other than challenging myself to share my images and to make the commitment of sharing one image a day.  I was stunned by the response and positive feedback I received as I had never considered the prospect of an audience, and was merely posting images for myself.  This online platform has proven to be an incredible networking tool, helping me to connect to others and to form genuine relationships. Breaking Glass Magazine, who have recently shared some of my photography, are an example of the real networking, connection and community that I have discovered through Instagram. Below is one of my featured images from their October 2019 Anniversary Edition article which can be viewed here.

Candleriggs Square, Glasgow, July 2019 © Juanita McKenzie

I do now look at things like engagement statistics because they are a good measure of whether I am consistently creating quality content for my audience, but also it is a great marketing research tool as it can give good indications of trends, preferences and audience loyalty. However, I do not measure myself by my number of followers and likes, but rather on the quality of real engagement and authentic connection that I can form with others, and by staying true to my own artistic vision.

I imagine that in five years time, my audience would have grown considerably and I would have expanded my presence across other online channels.  I would also have begun to market my work and my personal brand through these channels and other areas that are industry relevant and which would place me in the correct market share for my work.  Networking is as important online as in person, so this will be central to connecting me to my particular market and over time, my audience and market would begin to see some overlap.

This would be achieved by a strong business plan which incorporates a marketing, communications and social media strategy, alongside creating the quality content and photographic products that my market and audience would engage with.  I am very interested in creating photographic books, selling prints and potentially doing freelance work for relevant publications, so my target market is easily defined.   I would also consider teaching, running workshops and curating content as supplements to my income in order to be able to freelance and commit to my photography as a full time and commercially viable practice.

The Current Commercial Environment

This week we explored commercial environments in photography and looked at whether there is a difference between commercial photography and art.  Although there is a clear difference in their intended audiences and market, the end result is the same, the aim is to gain income from the work.  This means that ultimately all photography could be considered as commercial, and it is not just confined to editorial or advertising markets.  What is also important to remember is that it is always the client who sets the rules for photography because they want content that matches their brand and their budget.  With the rise of digital technology and social media this has created an increased demand for images and quality content but it has also made the market far more competitive. 

In the publishing sector, many publications no longer have printed editions and have instead created online publications.  Their revenue has decreased and therefore so have their budgets, meaning that editorial work is now sparse and often poorly paid.  The rise of mobile phone technology and citizen journalism has also meant that many publications no longer need to pay for images and instead publish submissions from their viewers at no cost to themselves, further impacting on this market.  In an interview for the British Journal of Photography, Emma Bowkett, director of photography at the FT Weekend Magazine describes how online publication has changed the type of content needed and says:

“There has been a shift of focus from print to digital in newspapers and for our magazine, the challenge is to bring long-form journalism and visually rich content to this platform. We are working more with data and video to create a reader experience that is way beyond what we could achieve in print. It’s an interesting time for experimentation.” (Bowkett, Emma. 2017)

Advertising work has also had to change and adapt to the demand for online content and a changing audience.  The style of advertising has changed to reflect global brand identities and the aim of creating brand loyal communities.  There has also been a shift to using stock images for advertising campaigns rather than commissioning work, however, there is still a good market for photographers.  Stock photography is a potential commercial market for photographers to consider, however, it is important to consider the type of licensing and payment that will be received through this type of commercial market, and also what type of photographs are sold as all control over the use of these images is lost once sold as stock photography.  It is, however, a good market to consider as a supplement to earnings. 

One area of commercial photography that is still a good market and which is showing interesting and dynamic trends, is that of fashion photography.  There has been an increasing trend towards a merging of fine art and fashion photography which has resulted in some incredible editorial work.  A fine art fashion photographer whose work I admire is Lindsay Adler, an artist who has established herself firmly within the industry as both a photographer (doing commissioned fashion and editorial photography, as well as selling fine art prints) and an educator (selling books, tutorials and workshops).  She is an example of a photographer who has fully understood the modern commercial market and has created multiple income streams and a successful personal brand. 

Queen of the Desert © Lindsay Adler

References: Creative Brief Emma Bowkett. 2017. The British Journal of Photography, 164(7858), pp. 84-85.

Live Brief – Group Meetings

Live brief – Week 3

As part of our work on the live briefs, we had a scheduled meeting with our tutors, Jesse and Anna, and were tasked to be ready with a short presentation to put forward our initial ideas for the campaign.  We met earlier in the week to prepare for this and one of the members of our group, Oliver, created a mood board as a visual stimulus to help focus how we would like our campaign to look and to help us agree on a coherent style across the group.  We all have very different styles of photography and work in different genres, so it is going to be a challenge to bring this together into a consistent visual narrative. 

Oliver’s Mood Board

The mood board was a great idea and triggered a lot of discussion on the main visual themes we wanted to incorporate into the campaign.  This was incorporated into our presentation to the tutors, as well as main points from the research we had done so far.  Our research had led us to identifying Instagram as the focus for our campaign pitch as it is the online channel that we felt would most fit with our concepts and could incorporate clever use of video within the Instagram Stories function, as well as IGTV.  The tutors seemed to agree with us and liked the concept of video, but suggested that instead of long videos we look at creating short clips. They both seemed to like the editorial look and feel to our mood board and felt that this was a different approach to apply to this type of campaign. 

The tutor feedback was very positive and definitely helped us to arrive at a focus and direction for the way we want to design the campaign.  We also took the opportunity this week to establish a list of each group member’s key skills so that we could look at allocating roles for the duration of our work on the live brief.   We selected one of our team to be the Project Manager and take responsibility for planning our timeline as there are only 6 more weeks left before we need to be ready to pitch. It will be essential to plan effectively so we can deliver on time.