After working together as a group for 9 weeks, the day has finally arrived for us to do the live pitch for Headway East London. Due to the time allocated for the pitch, only two of us could be present, as one of our members could not get time off work and the other could not attend because of the time zone difference.
We had agreed that Bloo would present the pitch as she was also the person who had so beautifully compiled and designed the visual document for the pitch. My role was to be in the background and provide support if necessary. This meant I was able to observe the reactions of our tutors and those of the team from Headway East London.
They appeared to be really engaged with our presentation and were particularly positive about our choice to focus on Instagram as the main social media channel for the campaign, and appeared to enjoy the presentation of the video clip. They were particularly excited about our workshop concept and said that this way of working collaboratively was precisely their way of working with their members.
We had loosely agreed on a budget but had not included this in our campaign pitch. This may have been fortunate as we were caught out by the fact that the other group who had pitched had offered to do this campaign pro bono. We both managed to field this question well and successfully navigate this unexpected development.
Afterwards, I managed to watch the recordings not just of the other group who pitched for Headway East London, but for all the groups who had pitched to other organisations too. I found it very valuable to see how these groups had worked together and how they had interpreted their briefs. Overall, I think we did extremely well as a group as we understood the client and their brief. We have worked exceptionally well together throughout the 9 weeks despite challenges and we can be pleased with what we have achieved.






