Repeatedly through the course of this term and the previous one, we have at various times reflected on the impact of digital technology and social media on the photographic industry. On one hand, it has made the market very competitive and, some say, oversaturated with inferior quality images, but on the other hand, it has created a tremendous opportunity for photographers and visual artists to showcase their work and connect directly to their audiences and potential markets. Social media offers a very effective way to network online and connect with others on a global level.

Anna, our module leader, said that in her opinion Instagram is one of the most effective online platforms for photographers, providing opportunities that were not their previously. She discussed the importance and value of having an online presence and invited us to submit work to the University Instagram to be published online. This is something I will definitely consider doing in the future as I am already an active Instagram user. We also discussed the importance of having a strategy for Instagram and other social media as these are great marketing tools.