Live Brief – Week 7 & 8

As a group we arranged a very quick meeting to review the feedback we had received from our tutors, Anna and Jesse. Based on their feedback, we decided to adjust our campaign by incorporating the video and photographic stills. At the very last minute, we also came up with a way to integrate into our campaign the concept of having a ‘workshop’ and decided we could illustrate this effectively in our pitch by including a ‘sample Instagram page’ illustrating the workshop concept. 

We agreed that we want to emphasise to Headway East London that the idea of having a workshop would be so that they have full control of creating the content of the campaign alongside us providing the technical and design skills required to create our videos and images. We want the members to at the centre of the campaign, co-creating it with us, as this would instil a sense of community, collaboration, accomplishment, authenticity, and inclusion.

I am particularly excited about this because the creative collaboration is exactly what makes our campaign ethical. In the discussion I identified certain key points that I will put together in a short blurb to be used within our pitch. We have agreed that we will work with the video that we have already from Oliver, use the final storyboard created by Bloo, and add any other creative content that we can and which is relevant prior to the pitch. Bloo is putting the final presentation together and we will have our final draft ready a week prior to pitch date.

I have noticed that there seems to be a little bit of strain within the group now as we approach the final weeks of this project. We are still working collaboratively but at various times we have each been pulled away from the project due to other demands. Occasionally I sense there is frustration building but our group always seems to remain positive and respectful towards each other. I think we have done exceptionally well with our communication and I am particularly proud of the way group members have stepped up to stand in when others are not available. We have done very well working together this far.