Due to work demands, I was unable to attend the second group meeting for our Live Brief presentation which is disappointing. However, I did receive feedback from the rest of the group who felt it was a very positive session with some good points made. The webinar was recorded so I was able to watch it later and catch up.

Both tutors, Anna and Jesse, seemed to agree that they liked the concept of having both a video and photographic stills.  They also both agree that Instagram is a good channel for our campaign but Jesse cautioned that we do need to be aware of its limitations.  For example, he raised concerns about sound saying that many people will flick through Instagram stories without turning on the sound which means that the punchline of the video clip we had created would be completely lost. 

To address this, he suggested that we would need to either go with an entirely visual clip or we would need to find a way to encourage viewers to use sound.  Anna agreed but felt we should keep the sound and therefore rather encourage them to turn the sound on.   Both tutors liked the choice of the video clip and appreciated our take on bringing awareness to the hidden aspects of brain injury. 

Both tutors particularly liked the way that we were keeping our campaign ethical and novel at the same time through the combination of workshop (documentary style) and film/stills (editorial/advertising style). However, they felt that we were trying to do far too much in a single campaign, and needed to focus it by doing less. I agree very much with this feedback as I had felt we were going in too many different directions.

Overall, the group is very pleased with the feedback and we are in discussion about our next steps.